Digital Marketing Executive

Mountainise Pvt. · 4 hours ago
Apply Now
Location
Lahore
Department
Marketing - MPVT
Employment Type
Full-time
Applications Received
0

Role Overview

We are looking for a performance-driven Digital Marketing Executive with hands-on experience across SEO, AEO, GEO, content writing, and email marketing. The ideal candidate will be responsible for planning and executing data-driven marketing strategies to drive traffic, engagement, and conversions across digital channels.


Key Responsibilities

  • Plan and execute SEO strategies to improve website rankings and organic traffic
  • Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to enhance visibility across AI-driven platforms
  • Conduct keyword research, competitor analysis, and on-page/off-page optimization
  • Create high-quality, engaging content including blogs, landing pages, and marketing copies
  • Manage and execute email marketing campaigns, including segmentation, automation, and performance tracking
  • Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and email platforms
  • Collaborate with design and development teams to improve website performance and user experience
  • Stay updated with the latest trends in SEO, AI search, and digital marketing best practices


Requirements

  • 3–5 years of experience in digital marketing with strong expertise in SEO and content marketing
  • Hands-on experience with AEO and GEO strategies
  • Proficiency in SEO tools such as SEMrush, Ahrefs, or similar
  • Strong writing and editing skills with attention to detail
  • Experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar)
  • Basic understanding of HTML, CMS platforms (e.g., WordPress), and analytics tools
  • Strong analytical mindset with the ability to interpret data and optimize campaigns
  • Excellent communication and collaboration skills


What Success Looks Like

  • Consistent growth in organic traffic and search rankings
  • Improved visibility across search engines and AI-driven platforms
  • High-performing content and email campaigns with strong engagement metrics
  • Data-driven decision-making and continuous optimization of marketing efforts