Marketing Lead (Inbound Mar & Demand Gen)

Job Title: Marketing Lead - Inbound Marketing & Demand Generation

Location: Broadway DHA Phase 8, Lahore

Job Type: Full Time Onsite

Timings: 5 PM to 2 AM

About the Role

We are seeking a growth-focused Marketing Lead with hands-on experience in B2B demand generation and inbound marketing. This role is ideal for someone who knows how to attract decision-makers, nurture prospects through longer buying cycles, and support sales with high-quality leads.

Key Responsibilities

• Execute B2B demand generation campaigns to drive awareness, lead acquisition, and pipeline growth
• Plan and manage inbound marketing strategies including SEO content, blogs, landing pages, and gated assets
• Launch, monitor, and optimize paid campaigns on platforms such as LinkedIn Ads and Google Ads targeting B2B audiences
• Create and manage lead nurturing journeys aligned with B2B buyer stages using email and marketing automation
• Work closely with sales teams to ensure lead quality, MQL delivery, and funnel alignment
• Analyze campaign performance, conversion rates, CAC, and lead quality to improve ROI
• Support account-based and persona-driven campaigns for targeted outreach
• Stay updated on B2B marketing trends, tools, and buyer behaviour

Qualifications

• 3+ years of experience in digital marketing with a strong focus on B2B demand generation or inbound marketing
• Solid understanding of B2B marketing funnels, long sales cycles, and lead qualification
• Experience with paid media, content-led growth, and conversion optimisation
• Familiarity with CRM and marketing automation tools (HubSpot or similar is a plus)
• Data-driven mindset with the ability to translate insights into action

Preferred Skills

• Experience in content marketing, storytelling, or copywriting.
• Ability to turn marketing strategy into actionable campaigns.
• Analytical mindset for tracking and improving performance.